About Lobster PEI

In Prince Edward Island, lobster fishing isn’t just a job – it’s a way of life. We take great pride in our products, and how we work together to manage a sustainable fishery that produces the best lobster in the world. Lobster PEI, or our formal name “The Lobster Fishers of PEI Marketing Board”, is made up of a group of lobster fishers working together to promote and market PEI lobster.

The Lobster Fishers of Prince Edward Island (LFPEI) was constituted as a commodity board under subsection 4(2) of the Natural Products Act to administer the lobster fishers levy and the marketing of lobster from the province; and to represent and protect the interests of the province’s lobster fishers at the provincial and national levels.

In plain language, our job is to share the joy of Prince Edward Island lobster with the rest of the world.

Our Board

  • Charlie McGeoghegan – Central Northumberland Strait Fisherman’s Association (Board Chair)
  • Malcolm Ferguson – Central Northumberland Strait Fisherman’s Association (Treasurer)
  • Lee Knox – Prince County Fishermen’s Association (Secretary)
  • Terry Arsenault– Prince County Fishermen’s Association
  • Bradley Condon – Southern Kings and Queens Fishermen’s Association
  • Bethany McCarthy – Southern Kings and Queens Fishermen’s Association
  • Ken LeClair – Western Gulf Fishermen’s Association (Vice-Chair)
  • Ronnie MacRae – Western Gulf Fishermen’s Association
  • Catlin Blaisdell – Eastern Kings Fishermen’s Association
  • Ryan Peters – North Shore Fishermen’s Association

Vision, Mission and Core Values


PEI lobster is consistently sought after as a highly valued product, selling at premium prices that are received equitably by the fishers who harvest them.


The Lobster Fishers of PEI lead and drive the demand for PEI lobster to maximize the value for the benefit of our members.

Values and Principles

In all we do, we:

  • Will emphasize the quality of PEI lobster
  • Will not make decisions without having good evidence to support our actions
  • Will get the right thing done in the right place at the right time
  • Will visually represent PEI lobster and PEI lobster fishers
  • Will be transparent in how our work is done
  • Identify and respond to consumer expectations (value, food safety and quality, and social values)
  • Support sustainability and care for the environment
  • Believe communications increase understanding of what we do
  • Will be accountable to our members by measuring our success
  • Will collaborate with other marketing programs where it will increase our impact

Strategic Goals and Measures of Success

Promote and Market PEI Lobster

  • Develop a strategic marketing plan
  • Create a premium brand distinction for PEI lobster
  • Collaborate with other marketing programs to increase impact

Ensure Accountability

  • Develop a multi-level communications strategy
  • Coordinate communications to members through Board Directors
  • Identify metrics for measuring success in all areas of activity

Grow Board Capacity

  • Develop policies and procedures
  • Establish opportunities to increase knowledge and good governance
  • Improve the LFPEI Board’s ability to respond to media

Develop Partnership and Collaboration

  • Improve strategic partnerships
  • Clarify collaboration with the PEI Fishermen’s Association

Do You Know Lobster?

Fact - The red part found inside some lobsters is called the roe, or the unfertilized eggs of the female.

True – The red part found inside some lobsters is called the roe, or the unfertilized eggs of the female.

The red part found inside some lobsters is called the roe, or the unfertilized eggs of the female